Traditional Craftsmanship combined with modern beauty
Every piece of clothing from Devoiler is handcrafted by skilled workers, who come from humble backgrounds.
She knew that traditional Indian textiles and clothing were steeped in history, craftsmanship, and beauty, but that these artisans were struggling to make a living. She knew that if she could create a brand that would provide them with a sustainable livelihood, she would be able to help them change their lives for the better.
So, Nisha set out to create Devoiler, an Indian ethnic wear brand that would be built on the foundation of traditional Indian textile techniques. The brand name Devoiler, which means 'to reveal' in Hindi, was chosen to reflect her goal of revealing the hidden talents and skills of the artisans in Kolkata.